Defectsclose out faster than Excel.
SnagIT is a mobile-first, offline-capable defect and inspection platform purpose-built for the GCC construction and oil & gas sector. No spreadsheets, no WhatsApp threads, no lost photos — just one auditable record of every snag, from raise to closeout.
Four taps from a defect to a record that holds up in an audit.
Inspectors raise. Supervisors assign. Techs fix. PMs close. One tool, four roles, one set of facts.
- 01
Pin the defect
Tap the exact location on a 2D plan or 3D BIM. The drawing is the page — every snag is precisely located in the asset structure.
- 02
Capture the evidence
Ten in-app camera controls. EXIF preserved. Photos are the artifact a court or arbitrator looks at — rendered at usable size, original orientation.
- 03
Track the state machine
Six states. One source of truth. open → in_progress → fixed → verified → closed. Every transition gated by role. Every action emails the right organisation.
- 04
Work offline. Sync later.
Field environments don't have signal. SnagIT buffers locally, syncs the moment 4G returns — no lost photos, no duplicate entries, no excuses.
Floor 12 — South Wing
SnagITFrom chaos to record.
Every snag travels the same auditable path. A defect on Monday is a signed-off record by Friday — with the inspector's pin, the tech's evidence, the supervisor's approval, and the PM's sign-off all stitched together by the state machine.
Not a deck. A production system.
Every feature below is live today, in the hands of inspectors and field techs on an Oil & Gas project in Dubai. Eight thousand real records of validation, before the first commercial customer signs.
Dual-mode operation
Full online & offline capability with automatic sync — critical for oil & gas field environments with no connectivity.
Role-based workflows
Inspector, supervisor, field tech, PM, admin. Each role sees exactly what they can act on. State machine enforced.
Hierarchical mapping
Building → Floor → Room defect mapping. Every snag is precisely located in the asset structure.
Photo evidence built-in
Ten in-app camera controls. EXIF preserved. Before / during / after captured against every record.
Full audit trail
Every transition logged with timestamp, user, change detail. Enterprise-grade audit compliance from day one.
User & session management
Authentication, session tracking, two-org separation. The client sees the client view; the contractor sees the contractor view.
Drawings & attachments
2D plans, 3D BIM models, specifications, photos — attached to any defect record. The drawing is the page.
Mobile-first by design
Built for gloves, dust, and bright sun — not desk workers. 44×44 touch targets. One-handed operation.
A $75M GCC opportunity, growing faster than the global average.
Vision 2030. NEOM. ADNOC. ARAMCO. Saudi's 2023 digital project management mandate. UAE's BIM rollout. The macroeconomic wind is at the back of any GCC-native construction SaaS — and there isn't one yet.
Vision 2030 megaprojects
NEOM, Diriyah Gate, Red Sea Project, Qiddiya — each requires structured defect closeout management at unprecedented scale. NEOM alone is a $500B program.
Saudi 2023 digital mandate
All public construction projects above threshold are required to use digital project management tools. The compliance window is the demand window.
UAE BIM mandate
Buildings 12+ floors must use BIM. Digital inspection tools are the next regulatory wave. SnagIT's BIM-aware design is positioned for it.
ADNOC / ARAMCO capital plans
Both are expanding construction programs that require ISO-compliant inspection documentation. Procore and Autodesk weren't built for these standards.
Two organisations. One source of truth.
The client-side and contractor-side teams use the same tool with different lenses. The state machine is the referee — every transition is gated, logged, and notifies the right organisation automatically.
Inspector
Walks the floor. Pins defects on the drawing. Photographs the evidence.
- Open snag
- Attach 3 photos
- Locate in BIM
Supervisor
Triages incoming snags. Assigns to teams and field techs. Sets due dates.
- Assign to tech
- Set due date
- Notify team
Field tech
Executes the fix. Marks in progress, then fixed. Uploads the after photo.
- Start work
- Upload fix proof
- Mark fixed
PM
Reviews dashboards. Verifies completion. Exports Excel for stakeholder sign-off.
- Verify quality
- Export report
- Close out
The state machine, live as you scroll.
Every snag travels through five states, gated by role. Scroll to step through one full lifecycle — from a defect raised on Monday morning to a sign-off ready record by Friday afternoon.
Pins the defect on the BIM, attaches 3 photos, writes a one-line description.
Assigns to a field tech, sets the due date, triages the urgency.
Executes the fix, uploads the after photo, marks the snag complete.
Returns to site, verifies the fix matches the original defect spec.
Signs the audit trail. Snag enters the export-ready report.
- 01
openOpenInspector · Diamond org - 02
in_progressIn progressSupervisor · Jeet org - 03
fixedFixedField tech · Jeet org - 04
verifiedVerifiedInspector · Diamond org - 05
closedClosedPM · Diamond org
From the GCC,
for the GCC.
The competitors flew in from San Francisco and tried to translate their North-American playbook. We started in Dubai, on a live oil & gas project, with inspectors who speak Arabic and supervisors who quote ADNOC inspection codes from memory.
- DubaiUAEHome base · OGTP Tower A
- Abu DhabiUAEADNOC programs
- RiyadhKSAVision 2030 megaprojects
- DohaQatarInfrastructure expansion
- MuscatOmanOil & gas inspection
- Kuwait CityKuwaitPublic works modernisation
- ManamaBahrainFinancial district build-out
Global leaders are built for somewhere else.
Procore is $1.3B revenue, but priced and tuned for North American general contractors. No Arabic UI. No GCC compliance templates. No ADNOC/ARAMCO checklist library. The gap isn't a feature — it's a market.
| Product | Mobile-first | Offline-capable | Arabic UI | GCC compliance | Inspection-first |
|---|---|---|---|---|---|
youSnagIT | |||||
Procore | ~ | ||||
Autodesk Build / PlanGrid | ~ | ||||
SafetyCulture (iAuditor) | |||||
Fieldwire (Hilti) | ~ | ||||
Snagmaster |
The gap in plain terms: there is no purpose-built, GCC-native, mobile-first, offline-capable snag and defect management SaaS with Arabic support, local regulatory templates, and regional infrastructure. SnagIT, rebuilt as a SaaS, fills it — and a competitor would need 12–18 months to start from scratch.
From internal tool to commercial SaaS in 24 months.
- Phase 01
Foundation
Months 1–6 - Phase 02
Go-to-Market
Months 7–12 - Phase 03
Scale & Exit
Months 13–24
Foundation
Objective. Establish IP, legal structure, and rebuild on a scalable cloud platform.
- Register SnagIT trademark · document Osama Al-Ahmad as inventor · file provisional patent on offline-sync architecture
- Establish a separate SPV · founder equity 15–25% with 4-year vesting
- Migrate from PowerApps + on-prem SQL to Next.js + Azure + REST API
- Feature parity with the quality bar a paying external customer demands
Go-to-Market
Objective. Sign 5–10 paying pilot customers; prove unit economics.
- GCC localization: Arabic UI · Saudi SBC templates · ADNOC/ARAMCO checklist library · UAE building-code defects
- Target Tier 2/Tier 3 EPC firms in UAE & KSA currently using Excel or WhatsApp
- Pilot pricing: $29–$49 / user / month + project-based packages
- OGTP becomes the marquee case study — 8,000+ records, real efficiency uplift
Scale & Exit
Objective. Reach $1M ARR · position for Series A or strategic acquisition.
- Expand verticals: Oil & Gas → Hospitality → Real Estate → Government Infrastructure
- AI features: computer-vision defect categorization · predictive defect pattern analysis
- Integrations: BIM model viewer · Procore / Oracle Aconex two-way sync · SAP PM
- Strategic buyer targets: Procore · Oracle · Hexagon · Aramco Ventures · Mubadala
One person built the proof. Now we scale it.
SnagIT was conceived, designed, and built end-to-end by Osama Al-Ahmad — the original inventor of the workflow, the state machine, and the offline-first architecture. The MVP has been validated on a live GCC oil & gas project with eight thousand records before any external investment has been raised.
- Conceptualised the dual-org workflow
- Designed the six-state finite state machine
- Built the PowerApps MVP single-handed
- Validated on Tower A · 8,000+ records
- Led the Next.js + Azure rewrite
- Authoring the GCC compliance template library
“The market is real. The competition gap in the GCC exists. The only question is whether we capture the value now — or watch someone else do it.”
Capture the value now —
or watch someone else do it.
A $250K Phase 1 investment in a 10%+ CAGR market, in a geography with no GCC-native competitor, with a working prototype already in production. Fieldwire and SafetyCulture both started exactly here.